Premier cables (manufactures of Telephone and Optical Fiber Cables) have been awarded Brand of The Year Award of Pakistan For Export as well as for Domestic Market. Brands of the year award is a joint initiative of public and private sectors to identify and promote the brand excellence in Pakistan. Practice of acknowledging most acclaimed brands is common in more than 40 countries of the world. Brands of the year award is one of its kind and ever largest public private partnership project in which Pakistan standards and quality control authority (PSQCA), Intellectual Property Organization (IPO) of Pakistan and Trade development authority (TDAP) of Pakistan have very actively contributed from the public sector and The Federation of Pakistan Chambers of Commerce & Industry (FPCCI) and The Exhibitor (Pvt.) Ltd have poured in their best efforts from private sector. It is an actively exclusively designed to reward the Best National, Multinational and export brands of each sector which are being marketed in Pakistan.